Marketing is like cheesy covered broccoli; it can taste good and be used for good too.” Amanda Slavin is the engagement innovator. While writing her thesis for her accelerated Masters program at UCONN, Slavin was inspired by her formal teaching education and her event organizing side-hustle to develop a framework for engaging a brands' customers at the highest level. Cue The Seventh Level, the product of Slavin’s radical thinking and the system that has helped her brand consulting firm, CatalystCreativ, rise to the forefront of the industry.
The Seventh Level, a recently published book and long-standing framework for engagement, focuses on how brands can turn passive consumers into active participants. It’s been adopted by Google, NPR, CocaCola, the Oakland Raiders, the Nature Conservancy, and many, many more!
In this episode, Amanda Slavin sits down with Learning Life host Jon Tota to discuss brand acupuncture (and many more of her redefined phrases), the effect of digital experiences on human engagements, and truly connecting with a target audience.